Innovation is essential..

Many of you would have heard of Darwin’s theory,  “Survival of the fittest”. In the business world, innovation becomes a key part of this fitness. Many organizations have faltered even after being financially and influentially extremely powerful, just because they weren’t innovating enough; more so when the organization is in the product space than in the service space. Many great personalities including Steve Jobs have consistently iterated that Innovation is key to survival of businesses and I cant think otherwise.